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100% Vegan

You never have to double check each listing. All of our products are mineral and plant-based.

Cruelty-Free

We only use ingredients that have been documented to not have been tested on animals at any step in production.

Gamer Girl Owned

For the love of gaming, color, and indie makeup!

Handmade

Every product is made to order by me using our very own formulas.

The Story of Kraken

I started Kraken Cosmetics because I wanted to create natural beauty products and pressed eyeshadow (especially a bomb matte formula) with my favorite nerdy inspirations. In creating my formulas I have left out a myriad of harmful or cheap filler ingredients and all of our products are talc-free, bismuth oxychloride-free, and paraben-free. As a replacement, I pack my makeup with vegan pigments, kaolin clay, and locally-sourced Arizona jojoba oil.

On top of that, I have made it a priority to use only vegan ingredients because even though it isn’t always easy, I wanted everyone to feel great about using Kraken makeup!

The Story of Kraken

I started Kraken Cosmetics because I wanted to create natural beauty products and pressed eyeshadow (especially a bomb matte formula) with my favorite nerdy inspirations. In creating my formulas I have left out a myriad of harmful or cheap filler ingredients and all of our products are talc-free, bismuth oxychloride-free, and paraben-free. As a replacement, I pack my makeup with vegan pigments, kaolin clay, and locally-sourced Arizona jojoba oil.

On top of that, I have made it a priority to use only vegan ingredients because even though it isn’t always easy, I wanted everyone to feel great about using Kraken makeup!

Dye-free products with natural pigments

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My Inspiration

I have been a gamer my entire life, ever since watching my mom play the NES when I was little, but still insisted on wasting her slot machine minigames on Mario 2. I never even knew it was uncommon for girls to like video games and Star Trek until I was older. Now it’s great to see it less unbalanced! Now seeing my niece and nephew get excited about and play video games because they see me play them gives me life ❤

As a person who loves to be creative, I get heavily inspired for my palettes by the things I surround myself with. It is such a joy to be able to create and wear products that remind me of the worlds, characters, and music in the games I play and love.

FUN FACT! Our Kraken name came from a combination of things: Cthulhu, mixed with anime, mixed with my niece’s nickname when she was a (really screamy) baby. Plus, the original 1981 Clash of the Titans, anyone?

My Inspiration

I have been a gamer my entire life, ever since watching my mom play the NES when I was little, but still insisted on wasting her slot machine minigames on Mario 2. I never even knew it was uncommon for girls to like video games and Star Trek until I was older. Now it’s great to see it less unbalanced! Now seeing my niece and nephew get excited about and play video games because they see me play them gives me life ❤

As a person who loves to be creative, I get heavily inspired for my palettes by the things I surround myself with. It is such a joy to be able to create and wear products that remind me of the worlds, characters, and music in the games I play and love.

FUN FACT! Our Kraken name came from a combination of things: Cthulhu, mixed with anime, mixed with my niece’s nickname when she was a (really screamy) baby. Plus, the original 1981 Clash of the Titans, anyone?

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Handmade Vegan and Nerdy Makeup

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Kraken Cosmetics

Handmade Vegan and Nerdy Makeup